Digital Marketing Archives - Page 6 of 6

HR Manager, HR Business Partner, HR Director: what are the differences between these roles?

Together with Sylwia Słotwińska-Karaś, Head of HR at Olympus Polska, we describe the duties of these positions, the hierarchy and […]

If the answer is “no” then it is very important that you start implementing this process in your management right

Help desk software makes it easier to meet customer expectations before, during, and after a sale. In addition to providing

Nowadays, companies are constantly looking to improve customer experience and engagement to increase metrics, as well as improve profitability. In

Interview with Tim Dunn, former CFO of Nike Canada. Laba Business School, Editorial Team Few people know the demanding but

Big data solutions allow businesses to analyze customer behavior and patterns at scale, identifying your most engaged customers. Companies can

Simon Kahn, Google’s VP of APAC Marketing and. Global NBU Payments. Marketing, recognizes that every touchpoint will matter to tomorrow’s

The world’s biggest shopping season, from Black Friday to Christmas, is upon us. Looking to increase your holiday sales? It

Yes, device targeting is still possible in Google ads. This article explains why device targeting is more important than single

Marketers will need to own more of the data they collect. Data ownership has been a hot topic for years,