This is a story of content reuse in action. At the Content Marketing Institute, we collect content marketing examples to share with our audience. We used to collect content marketing examples on an ad-hoc basis, but have recently started collecting them in…
How We Grew Our Blog From 20k to 200k+ Pageviews in 1 Year
Just over a year ago, the When I Work blog was pretty much unknown. We had loyal subscribers who knew about our employee scheduling software and contacted us regularly, but in terms of overall brand awareness, we were sorely lacking. That…
Publisher Discounts Lead to Content Opportunities for
In the first place In this week’s episode, Robert and I discuss CMI’s purchase of the UK-based Content Marketing Show and its plans to redeploy it in a new format. Next, we reflect on what’s really behind Verizon’s recent purchase…