You can compare various post titles. Intros and other elements to find the best combination to increase engagement. This testing method is us by marketers across a variety of channels for good reason: you get real insights into exactly which…
But inbox preview and validation tools
You can test how emails render by sending to team members who use different devices or email clients. But inbox preview and validation tools offer a more thorough (and efficient) view. Some email services (including campaign monitor) have this capability…
Building an sms marketing list
Building an sms marketing list isn’t just about getting people to enter their phone numbers into a form. It’s about building trust through clear communication and then giving your customers a reason to subscribe. Follow these steps to show your…