The answer is obvious: no smart leader would ever choose the “noise” option. And yet, buy-in to content marketing investments is difficult. Internal issues of ego and politics, questions about return on investment, and limited resources and budget create serious…
This Week in Content Marketing: Inside the New York Times Subscription
Nearly a third of marketers (32%) say they struggle to find trained content marketing professionals, according to the 2015 B2B Content Marketing Benchmarks, Budgets and Trends – North America . That ‘s three times more than those who cited it as a challenge in 2014.…
How Rodale Inc. Evolved Its Content Strategy to Become the World
JI Rodale, founder of Rodale Inc., publisher of Prevention and several other magazines, has died aged 72. What’s even more shocking is where he died. As a guest on The Dick Cavett Show , Rodale suffered a heart attack on stage while the…