The 9 Most Interesting Christmas Campaigns in 2024
You can love or hate holiday marketing, but there are some campaigns that are hard not to be moved by. […]
Digital Marketing
Lead Generation
Digital Marketing
What is Customer Lifetime Value and how to measure it?
Learn one of the key metrics in any business. Ira Veles, editor of Laba Business owners need to track
Digital Marketing
4 Tips to Help You Manage Your Personal Finances Better
Some tips to make achieving your financial goals easier. cover-financial-tips-63e2eddd6c313953565941-min-645e24461df77531104347.jpg Roś Natalia Roś, a journalist from Laba Studies show that
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How to build good habits?
Discover 9 expert methods to help you build good habits and overcome bad ones. Emilia Mikulska, journalist Laba Regular
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HR Manager, HR Business Partner, HR Director: what are the differences between these roles?
Together with Sylwia Słotwińska-Karaś, Head of HR at Olympus Polska, we describe the duties of these positions, the hierarchy and
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How to align financial goals with business strategy?
Interview with Tim Dunn, former CFO of Nike Canada. Laba Business School, Editorial Team Few people know the demanding but
Digital Marketing
How Is Big Data Reshaping Email Marketing?
Big data solutions allow businesses to analyze customer behavior and patterns at scale, identifying your most engaged customers. Companies can
Digital Marketing
Building brand credibility
Simon Kahn, Google’s VP of APAC Marketing and. Global NBU Payments. Marketing, recognizes that every touchpoint will matter to tomorrow’s
Digital Marketing
Five SEO Best Practices for Black Friday and the Holiday Season
The world’s biggest shopping season, from Black Friday to Christmas, is upon us. Looking to increase your holiday sales? It
Digital Marketing
Why device-friendly PPC advertising still matters
Yes, device targeting is still possible in Google ads. This article explains why device targeting is more important than single
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The issue of data ownership will escalate
Marketers will need to own more of the data they collect. Data ownership has been a hot topic for years,