And analyzes the needs, desires and needs of individuals , entering the context in which people live and act in order to satisfy the consumer. Linda Armano is one of the researchers who has combined these two very different disciplines. Anthropological Marketing is an interdisciplinary Approach, between…
What does the anthropologist do
The anthropologist strives to understand the “point of view of the other”, whether it’s his neighbor or a foreigner, an immigrant, or whoever is on the other side of the screen… it doesn’t matter. Anthropology gives voice to otherness, in the…