In times of rapid change, learning new skills allows you to adapt and thrive. It also helps you circumvent programmatic thinking – the tendency to rely too heavily on existing knowledge and ignore signs that it isn’t as effective as it…
What Skills Are Needed to Be a Good Content Marketer?
Nearly a third of marketers (32%) say they struggle to find trained content marketing professionals, according to the 2015 B2B Content Marketing Benchmarks, Budgets and Trends – North America . That ‘s three times more than those who cited it as a challenge in 2014.…
Recharge Your Content Marketing: 5 Things to Do Today
You don’t always have to reach for the stars. Following an ambitious content marketing strategy can be exciting and successful, but sometimes it pays to stay grounded and follow solid content marketing truisms. I’ve created a list of five “just for…