Aon signed an eight-year, $240 million sponsorship from Manchester United in April 2013. The deal extended the relationship Aon began in 2009 when it invested $130 million over four years to show its brand on Manchester United shirts. But Aon’s…
5 Obvious Content Marketing Strategies Most Businesses Overlook
When you spend a lot of time in the content marketing space, you start to see a lot of trends – as companies implement various techniques and initiatives. Sometimes that stuff just doesn’t work. And sometimes it’s because companies overlook some painfully…
How to Turn 1 Idea Into 2 Months of Content Marketing
It’s time to break the subject habit, the temptation to think projects – like blog posts. As an alternative, explore the benefits of serialization – developing and sharing content in a short series of blog posts organized around a common…