You also need to keep your existing audience, both customers and leads, involved with your brand. This requires a different strategy, in which newsletters can play a big part. Juggling both kinds of audiences takes time and resources, and you…
Why Branding Is Important for SEO
Every brand needs a ‘personality’ to stand out in the market. Through branding, companies make their presence known to consumers and customers, but branding is more than that. Branding is an often overlooked technique for improving search engine rankings. People…