Google uses anchor text to help it understand what your page is about and at the same time which keywords to rank for. How do we know that? It’s all written in Google’s original algorithm paper.
If, for example, linked to a page from this article with the phrase “cat briquettes” as anchor text, this would indicate to Google that the linked page is probably related to cat food.
After all, what are the chances of two or more unrelated sites linking to the same web page with the same anchor text if the page has nothing to do with cat kibble/food? Pretty low.
At this point, we hope it’s a little more understandable why anchor text is one of the Kenya Email List Google ranking factors. Of course, the above example is very simplified – these days there are many logarithms and ways Google prevents potential manipulation from this title.
When creating links with anchor text, it is necessary to follow some instructions:
- The use of one and the same anchor texts borders on the use of ” gray ” and ” black hat ” techniques of SEO page optimization . These are techniques aimed at manipulating search engines, which are only punished by them. In the eyes of search engines, links should look as natural as possible. Would you believe that all the people who created a link to a website used the same phrase for the link text?
- Some create multiple links from one page to another and use different text in the link. This way of thinking is wrong, because search engines only take the first link in the HTML code into the calculations, as proven by tests performed by renowned SEO companies. The research results were subsequently confirmed by Matt Cutts , who works at Google and works in the field of search engine optimization. If several links from one page to another page do not contribute any bonuses, it is slightly different
- when creating links to one page from several
- pages of the same domain. The subject is not overly “strong”, but it clearly shows the search engines which page contains the information for the anchor text used.
- Much better than the previous point, links with the same text in links coming from several different domains, recently even different IP addresses, are cut off. The matter is quite logical and we can simply illustrate it.
A friend tells you 10 times that you should buy and try a new drink because it tastes great.
Ten different friends tell you once that you should buy and try a new drink because it tastes great.
Which of the above cases has more weight for you? I believe this is the CRYP Email List second case, and search engines work on the same principle. More links from different domains and IPs mean more value. You can quickly check the overview of such links with some SEO tools .