Everyone needs positive emotions. Psychologists have found that when a person hears or reads pleasant words, his body will intensively produce pleasure hormones. Experts have developed the most favorable emotional context for health: the messages you receive each day should be positive, neutral and negative information. However, achieving this ratio is difficult, and many people are in desperate need of positive emotions. If someone can cheer them up, they will definitely appreciate it with gratitude. In the case of sales text, their order and purchase will be taken as a fee. With the help of compliments, you can spark an idea if they accurately highlight a person’s dream. Such advice fulfills a person’s need to improve certain qualities or to realize a dream. Although needs are not met immediately, a person experiences a sense of fulfillment, which leads to positive emotions.
Compliments are also important for brand building
Word-savvy copywriters can use the universal human need for positive emotions to their advantage to covertly manage their target audience. Research shows that if a company has positive reviews from customers, they sympathize with it and make an effort to Cayman Islands Email List interact with it more. If someone evaluates people negatively, the latter will be wary of him. Praise and praise are a tool for eliciting automatic sympathy from the author and the company at large, even if the reader doesn’t immediately realize it. You can read about the role and use of compliments in texts in the book Selling Texts. The model to build.
Copywriter for All and Denis in the book Copywriting of Mass Destruction
Also read how to use text rhythm in your copywriting. In order for a text to engage the reader, it must be constantly changing emotions and fast delivery must be replaced by calm narrative and vice versa. This question addresses read more How to Use Compliments CRYP Email List in Sales Text Complimenting readers is easier if you have a clear idea of who your target audience is, what problems they face, and what they’re after. To do this, you need to turn on empathy and consider the priorities of your target audience. It is important to understand what readers value most in their professionalism, appearance, material wealth, and social status.