There are dozens of tiny pieces that

SEO is like a puzzle.  all have to fit together for your page to rank better. Everything counts: keywords, titles, images, links, design, loading speed, and much more. Therefore, to outperform your competitors and stand out from the rest, you need to ensure that all the puzzle pieces are highly optimized. One of those pieces, which is often overlooked, is your anchor text.

Anchor text, when optimized, can improve your rankings. All you have to do is learn how to make it more powerful and search engine-friendly. Below, we’ll explain what anchor text is and how to optimize it like a pro. Let’s get started.(Image source: Pexels )

What is anchor text?

The first thing is to define the anchor text and explain what it is.

Anchor text is a clickable, highlighted and phone number lead underlined piece of text that links to a page. Simply put, it’s a link designed to fit within the text without compromising its quality.

A normal clickable link looks like this:

/blog/the-step-by-step-guide-to-building-a-best-in-class-seo-driven-content-calendar/

But you don’t want your readers to see that. Instead, you precios de crm: crear especificaciones can use the right anchor text and make it a natural fit, integrating it with the rest of your content, such as building a content calendar .

The importance of anchor text

Link building is big business for SEO, and anchor text is big business for link building. Why? Because Google not only pays attention to the links you place in your content, but also the text you use for a link, when and how you use it, and how it fits with the rest of the text.