Love through gifts, then give them gifts! Direct mail is a great thing to use here, and what you send can vary based on what they like, what you’re trying to accomplish, and where they are in the sales cycle.
We’re big believers in gifts here at Engagio, and for good reason! 83% of people like receiving packages, even if they’re unsolicited. After all, have you ever said no to a present?
We regularly send people customized gifts as a show of thanks or way to get Georgia Email List meetings, show up at prospects’ offices with cookies or a bottle of wine, and hand out swag with reckless abandon at tradeshows and events. It’s definitely one of our love languages when it comes to how we express our affection for prospects, customers, and even employees.
4. Quality Time
When people spend time with your brand, whether it’s by reading a blog, downloading a webinar, or taking a demo, they’re giving you the gift of their time. And in exchange for that time, they expect high-quality content and experiences. 73% of B2B buyers want a personalized, B2C-like buying experience, so the bar is high.
It makes sense, if you think about it. If you’re talking to your friend or partner, you feel more satisfied by the interaction if they’re paying attention to you and actively listening than if they’re distracted and on their phone. It’s the same if you’re a prospect and you’re taking the time to consume content or speak to a sales rep.
If you’re struggling to create touches and experiences that are high-quality, useful to your prospect, and personalized, then it’s worth looking into orchestration and automation to help out.
5. Physical Touch
Partner’s love language is touch = snuggle them.
Prospect’s love language is touch = have a field event!
There’s a lot to be said for interacting with your prospects and CRYP Email List customers in person, whether at a tradeshow, a dinner, or even an open-house at your office. 85% of consumers say they’re likely to purchase after participating in an event or experience, which is a great thing to tap into.
With so much of our lives occurring on computer screens, going IRL to get your prospects’ attention is a great way to stand out from the competition. Meet them, shake their hand, and establish a proper human connection before you try to sell to them.