Good creative briefs equip influencers with everything they need to deliver based on your goals. The best briefs, however, provide a framework an influencer can use to hit outcomes while at the same time delighting audiences.
Leverage YouTube Keyword Search
Make no mistake: YouTube is the second largest search engine on the planet. It is, after all, owned by Google. When you start your search for YouTube influencers, think carefully about how your ideal user would discover your content. Try to look for videos using long-tail keyword searches like “top 5 tools to drive traffic” or “how to show my boss I’m doing my job correctly.”
Ask yourself, if you were to make a post yourself or have an influencer create a video for your brand, what is the ideal SEO title for that content? With YouTube influencer marketing, you’re looking for answers, not influencers.
Remember that list of questions you put together earlier? Punch those questions into YouTube as well and see what creators are talking about them.
One interesting hack here to be is to game the algorithm for you. If you’re a beauty brand, for example, try creating a separate YouTube account so your personal searches don’t weigh your algorithm at all. Eventually, if you make enough searches and watch enough videos in a specific niche, YouTube will work its magic and give you a gold-mine of high-quality content to sift through. As they say, you wouldn’t use your dad’s Netflix channel!
It’s also worth doing a YouTube search for your competitors. See if they’ve worked CRYP Email List with any influencers and target creators that have a similar vibe or are in the same space.
What Should My B2B Influencer Marketing Videos Look Like?
Most effective types of videos for B2B campaigns:
Work with an influencer to create a nicely produced tutorial or guide. You can Djibouti Email List get a little creative with this too. Make sure these videos are titled properly. Good examples of titles could be
- How to [Problem or question] using [your software or service]
- How to drive/generate [KPI such as revenue or leads] using [your software or service]
- Top 5 Tips when Using [Your Software or Service] to Solve [Question]
- How to use [software or service]
- [Software or Service] Tutorial
- How [Software or Service] Can Help You Solve All Your Problems
- How I’m Currently Using [Software or Service] to [Question]
- 5 Keys to Mastering [Problem] with [Software or Service]
- How I Impressed Pam from Accounting with [Software or Service]
- How [New Feature in Product] Helped Me Convert More Leads
You get the gist! Try to think of how your target customer might find your product through a google search. You’ll also want to take extra note of how the influencer you’re working with would integrate your product in their daily life. For example, if you have a productivity app, you might leverage an influencer to talk about how they organized a group trip using your product.
If your software integrates with other existing platforms, it might be worth it to create videos that combine the titles of the two products as well.