Web Content Editor: Who is it, what does it do and how to become one

Everything you need to know about web content editor is here.

First of all: he is not an expert in yoga and asanas

How many and what are the professions of those who work with words?

Web content editor, contributor, blogger, copywriter, SEO copywriter, columnist, social media manager.

Are you very confuse? It’s normal. Confusing the profession of those who write on the web to promote a product, a service or an online brand is the order of the day.

After reading this article, you will have a clearer idea, especially regarding the specific role of the web content editor , more simply known as web editor , or web publisher.

From blogger to web content editor: who are the web writers?

Most writing enthusiasts today decide to give vent to their passion on the web.

The Internet is effectively a universe unto itself.

Online communication is constantly expanding and the amount of content that can be found online is practically infinite. Images, videos and especially texts.

This happens because technically anyone can write on the web . Access to a keyboard is now something national-popular, especially to the delight of Bill Gates who want a PC on every desk (today a smartphone is enough).

Therefore, in a few years, various professional figures have emerge in the field of web writing . They may all seem the same at first glance (a human figure place in front of the PC for hours and hours) but they are distinguished by characteristics and skills.

For example, there is a substantial difference between a web content editor and a web writer, a writer for the web.

Difference between web content editor and web writer

The web writer deals with writing content for the web . Generally articles written respecting the main SEO techniques and optimize for Google searches.

The figure of the web content editor is different. He is not only a writer, he does not only write the contents but also designs them, manages them and organizes them .

From the search for information to the consolidation of a real communication strategy, up to the drafting of the actual contents and their publication and programming on CMS or social networks.

Blogger vs Web Content Editor

Let’s take bloggers for example. They deal almost exclusively with writing and managing the content of a blog. They can also write for other company or professional blogs , usually in the form of collaboration or as guest posting (find out what a Guest Post is in this article ).

Copywriter vs Web Content Editor

And then there is the copywriter, the so-call “word artist”.

Today it is mistakenly associate with the most varie professional figures on the web, in particular the content creator , the web writer , the web content editor and the social media manager .

Very often companies and firms decide to hire a copywriter to assign this figure a whole series of tasks that revolve around the management of the company’s online and offline communications .

You may have come across job ads asking for a copywriter to write articles. In reality, writing articles is not the copywriter’s job. A copywriter writes texts intende primarily for advertising . He or she works primarily in traditional media, such as print, television, and radio.

The copywriter deals with advertising campaigns, copy for billboards, commercials. And also with content marketing. If you are intereste, I wrote a post with all the books that a copywriter should read to do his job well.

But if there is a copywriter who comes closest to the web content editor, it is the SEO copywriter . This web professional, born recently with the emergence of Google, has Search Engine Optimization skills . He deals with writing persuasive and optimize texts for the web.

What exactly does the Web Content Editor do?

The web content editor deals professionally with the content that populates a website and knows how to communicate the company’s values ​​and objectives to its specific target.

Never tell a web content editor that he or she is only good at writing articles.

It has a good innate dose of creativity, produces high-quality content that appeals to online users, reflects the company’s communication objectives and is easily indexe by search engines.

The web content editor does more than just write.

This digital marketing professional studies companies, their vision and their mission .

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Web Content Editor Tools

What are the means by which the web content editor carries out his work?

First of all, a good web editor knows how to navigate the main Content Management System platforms such as WordPress or Joomla .

Chooses keywords through the appropriate SEO management tools, must know the basics of HTML language and must know how to manage, write and program blog articles.

Furthermore, the web editor knows the basics  of web marketing and has a good knowledge of web design (for simpler jobs he replaces the graphic designer). He deals with Article Marketing, copywriting, and the production of advertising texts, even if these are not tasks that fall within his strict competence.

In short, it happens very often that

The web content editor is a real jack of all trades.

For this reason, I am convinced that one thing 14 лучших шоу Лас-Вегаса в 2017 году more than anything else is important for a web content editor: understanding marketing and communication.

More than knowing how to use the various tools on the web, be they writing, graphics, design or video editing, it is really very very important to know the basics of marketing and corporate communication.

A web content editor must know what content to create for his target audience so that the message is as effective as possible.

So, if you want to try your hand at the profession bab directory of web content editor, before being scare by the difficulty of learning to use its tools, worry about using the right language in the right context with the right target .

Everything else is just experience that you gain over time.

What distinguishes a good Web Content Editor?

How does a company or an entrepreneur choose a web editor for his ability to perform his service well?

There are tons of web content editors online but few of them actually succee in their projects.

Of course, the ability to write impeccably is essential in the work of web content editing. Grammar , syntax and appropriate use of vocabulary are elements that emerge at first sight. Fluency of language, clarity of exposition , easy understanding of the topics and knowledge of registers and linguistic styles complete the professional and stylistic framework of the web content editor.

But there is a sacrosanct factor that determines the success or failure of a web content editing job: how much the recipients of a message appreciate what has been created .

• How many times has the web content editor article been viewed?
• How long did people stop to read it?
• How many of them did what the content asked them to do?

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How to become a Web Content Editor?

If this is the job you want to do, you need to know that training is essential. You don’t need to get certifications and masters, you just need to study on your own. That’s right. Manuals, books, online courses , live broadcasts, workshops and events.

There are plenty of resources out there – free or paid – to train yourself in digital marketing and become a web content editor. From creative writing exercises to SEO writing techniques.

To stand out you need to have consistency , grit and be ready to gain experience .

There are many ways on

The web to start learning the ropes with writing. Enrich your portfolio and seriously undertake the profession of web content editor.

Often you start by writing articles on a personal blog . Sometimes you collaborate with online newspapers, with industry blogs or you look for work on marketplaces of web content editing services such as Fiverr , Greatcontent or Addlance .

In the best cases, you gain experience working within web agencies. Starting with an internship and getting your hands dirty with the real work of web content editing.

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The biggest advice I can give you is this.

If you feel the creativity coursing through your veins and you are quite good at writing, jump into the web fray. Start your journey without fear of making mistakes.

Create your own website and take care of it as if it were your own child. Gain experience and then propose yourself to magazines and online newspapers with a nice presentation email.

After all this mega-rant about the Web Content Editor you might be wondering what the image of the girl doing yoga on the beach at the top of the article has to do with anything.

I’ll reveal a secret just for you who have read everything to the end. Writing for the web is a matter of balance . Producing web articles and doing Content Marketing is a practice that must be cultivate over time.

If you go too slow, you won’t get results. If you go too fast, you won’t get results. Namaste!

Thank you  for reading my in-depth article on the web content editor.

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