Stay up to date with the most used terms and expressions in the world of online marketing
Every day, digital marketing professionals are faced with new tools and applications, and with these technologies come new words and expressions. In order to keep up with the evolution of this “new language”, the AdWords dictionary was created , which helps users and marketing professionals to standardize and optimize their work with these new technical expressions.
Do you have questions about what CTR is ? No idea what CPC is ? Don’t worry, we’ll now show you the meaning of the main acronyms in the AdWords dictionary . Don’t miss out!
What is Google AdWords?
Well, before understanding the main acronyms related to this buy phone number list digital media, let’s learn a little about AdWords. To run campaigns on the internet, it is necessary to “distribute pamphlets” on the virtual network and this pamphleting is done effectively through Google AdWords.
In online media, agencies use this tool to promote their clients’ services or products, which, through search filters, defines the location, audience and scope of the promotion. Thanks to this segmentation, it is possible to achieve excellent results, making the investment highly effective.
What is Google Display Network and Search Network?
Now that we know the objectives of the tool, let’s delve deeper into the AdWords dictionary and learn a little more about each feature. Let’s start with the display network, which is a group of more than a million websites, videos and apps where companies’ ads can appear to thousands of users on the network.
We can say that the display network acts like a billboard, but in virtual space. However, the location where this “billboard” will be displayed will depend on the type of keywords. Criteria and matches used in the campaign design.
17 types of content upgrades to boost lead generation on your blog The search network is where users type in the terms, services and products they want to find on Google’s own search engine. Campaigns with this focus present users with highlighted ads, either at the top of the page or at the end. There is an indication next to the displayed message that shows the consumer that it is an ad.
What is CTR?
In digital media, when launching an online campaign, you need to pay attention to some mathematical calculations and metrics that must be analyzed to increase the effectiveness of the actions. The click-through rate on your ad is called CTR (Click-Through Rate).
In the AdWords dictionary , the acronym is presented as follows. CTR is the number of times users clicked on the ad. Divided by the number of times it was displayed on the search network. A number also called impressions. CTR shows marketing agencies which ads and keywords achieve the best campaign results, as well as which ads have negative results.
What is CPM?
The term CPM, according to the AdWords dictionary , means cost per thousand impressions. Let’s assume that your campaign is on a. Website that has more than a thousand daily views and your CPM is 0.10 cents. You will pay 100 reais for a thousand views per day.
What is CPC?
CPC stands for cost per agent email list click. It follows the logic of CPM, but here the user must interact with the campaign for a cost to be generated. If the click costs 0.10 cents and the campaign is clicked 800 times, the cost will be R$80.00.
What is ROI?
ROI is referred to in the AdWords dictionary as return on investment. With this calculation, the company knows whether the investment generated a positive return or not. For the ROI to always be significant, it is necessary to draw up a good campaign plan.
Have you finally understood what CTR is , what CPC is , and other acronyms and expressions used in digital media? If you have any new words or questions about AdWords campaigns. Get in touch with our team of experts , as they will help your company take off in online actions.