From click to purchase: find out when planning and execution generate conversions for your business
When launching an online campaign, stores expect an immediate return in sales. However, in the digital environment, the word conversion is not always directly related to sales. For example, when corporate content on a blog is read and shared by users, a sale does. Not necessarily occur, but if the company’s objective was to promote user interaction with the content. We can say that the much-desired conversion has occurred.
There are different types and levels of conversion that are outlined in companies’ marketing plans.
No matter which type the company chooses telegram database the goal is always to attract. Customers and achieve good results for the business. Therefore, it is essential that the advertiser monitors the entire customer process, from search to post-click interaction.
One of the tools responsible for spreading the word conversion, always highlighting its importance, was Google AdWords . On the platform, it is possible to design conversions with different objectives, adapting each action to the company’s marketing plan.
To understand more about what conversion is, what leads are and what ROI is in Google AdWords, follow the sequence of this article!
Know what conversion is
To explain what conversion is , we will focus on objectivity. Conversion in Google AdWords occurs when the action outlined at the beginning of the planning, and defined as valuable by the advertiser, is completed. This conversion can be a click on an ad, a sale, sharing of content, downloading of a file, calling the company and other types of interaction.
Learn about the types of conversions in AdWords
The classic model, and the one most expected by agencies and retailers, is when a customer views the ad and completes the purchase. After all, this is still the main reason for investing in AdWords campaigns.
When there is a call to action on the website, for example, subscribe to our newsletter or download our e-book, and the user follows one of these calls, conversion also occurs. To encourage the customer to enter this process, it is common for companies to create campaigns focused on this conversion model.
What is a lead and why is it important?
Now that we understand what conversion is in conversion in Google AdWords. It’s time to explore another important point: what is a lead ? What is behind the conversion is precisely the lead, a user who has shown interest in the products or services advertised.
22 steps on linkedin sales navigator that will increase your prospects Leads arise from the interaction that the consumer has with some content made available intentionally. When the user downloads an e-book, for example, he or she is closer to becoming a future conversion, since the first stage of the journey has been successfully completed.
For leads and conversions to happen, monitoring the user’s post-interaction is essential. One way to make the search for leads more efficient is to launch a Landing Page. Instead of the user landing on a regular website, they are directed to a page with a higher probability of conversion.
See what ROI is in AdWords
Finally, to achieve significant results, Google AdWords campaigns need to be monitored. To do this, there is a calculation called ROI ( return on investment) . It may seem difficult to understand what ROI is , but we will explain it in a didactic way.
With ROI, you can find out whether your campaign generated conversions and qualified leads. And also compare successful actions with those that did not achieve such a positive return. This calculation is not exclusive to AdWords. It is present in several other digital marketing services and also in the financial area.
Analyzing anhui mobile phone number list is not always simple, as is creating, executing and managing. Google AdWords campaigns with conversion potential. That is why many companies choose to hire specialized agencies , who guide the entire process, from planning to ROI analysis.
If you also want to enjoy the benefits that a good Google. AdWords campaign can bring to your business, contact us and request a free evaluation right now.