Nowadays, companies are constantly looking to improve customer experience and engagement to increase metrics, as well as improve profitability. In a world as competitive as the modern one, it is necessary for organizations to focus on differentiating themselves to stand out in the market and that is why in this article we will tell you what customer engagement is customer engagement .
It is clear that with the exponential growth of the digital market, new terms have emerged that are unknown to many people, or that cause some confusion, and certainly customer engagement is one of them.
we can tell you right away that this metric
can help you measure how engaged customers are with your company and how engaged they are with your brand. And in fact, fully engaged customers account for a 23% share of profitability, revenue, and relationship australia telegram data 3 million growth compared to the average customer.
Knowing what customer engagement is today is essential to have a clear idea of how marketing campaigns should be directed and to analyze whether they are truly having the desired effect.
So read on to the most important lead generation kpi (and 4 more that will keep marketers on track) find out what customer engagement is and why it’s important for your business.
This means that customer customer engagement engagement is nothing more than the metric used to measure how engaged your customers are with the company , as they interact in the different service channels.
Social media is one of the main channels
use to communicate with your company outside of your website. Here you can measure all the types of interactions they have with your brand, whether it’s likes, comments on your posts, video views, mentions, etc.
Of course, make sure to provide your customers with the ideal tools to get in touch, because conducted a study in which it found that 52% of customers are less likely to interact with the company due to a poor mobile experience .
Additionally, 33% of marketers agb directory agree that better understanding and engaging the right customers is most important to achieving their marketing goals over the next three years.
For some communication channels such as email, instant messaging apps, etc., these two metrics are essential for measuring customer engagement . With the opening rate you can measure how many customers have opened the customer engagement messages you have sent, while with the click rate you can see the percentage of customers who are clicking on the CTAs.