Establishing the appropriate prospecting strategies will depend on being clear about who our Buyer persona is , in other words, who is the ideal client for our products and services implementing your strategy .
It may be an option. It is part of what we call cold prospecting, which we will discuss later, but in reality the process involves many more factors.
Customer prospecting strategies require
a little more than a general search for the name of a company or a particular person. But to understand a little better, let’s start by defining customer prospecting.
Customer prospecting is the set of activities through which a company selects its potential customers , also called prospects, to contact implementing your strategy them and offer its products or services.
The importance of doing it right lies in the fact that only 23.9% of emails that try to sell something are opened. So there are two options: our potential france telegram phone number list clients are only within that percentage or we need to improve our prospecting strategies.
Well, that’s what we try to avoid when we prospect for clients.
Companies that are clear about what customer prospecting is , will call that university student to offer, for example, high-speed the issue of data ownership will escalate internet (to do his work and attend his virtual classes) or maintenance services (a young person who has just left his parents’ house may need help with household chores or small renovations).
That’s what we want a service that fits
And where do we find this university student? No, it’s not through Google either. Again, it’s possible, but it’s not the only option.
There are two types of customer prospecting implementing your strategy that can help us when making a sale: cold prospecting and warm prospecting.
It is nothing more than the old and well-known technique of knocking on doors to sell our products , only that today technology allows us to reach the right door.
Cold prospecting is about approaching people who don’t know you, offering a service they might not expect. In this way, salespeople agb directory need to have a compelling pitch and spot opportunities, but they must also be prepared to receive some “no” for an answer.
Paul Goldner cites his own example in his book Red-Hot Cold Call Selling . As a low-level salesman, he insisted for three years that IBM implementing your strategy contract with him for a training course that he sold (and taught). Three years of receiving one no after another. If he had given up on the first one, his course would not be one of the flagship corporate education programs within the company today.