The golden age for companies to collect consumer data for the purpose of marketing to those consumers is over. Only just a few short years ago, it was the wild west, where many companies cashed in at the expense of you and your data.
The new era of consumer privacy regulations was ushered in by Canadian Anti-Spam Law (CASL) and the General Data Protection Regulation (GDPR) in May of 2018. However, it really hit home when Californians passed the California Consumer Privacy Act (CCPA). In short, this groundbreaking legislation affords consumers protections for how their personal information is collected, stored and used.
In a sense, it has come full circle since
The Golden State is the epicenter of the internet, giving birth to tech Dominican Republic Email List giants, such as Facebook, Salesforce, Google, and the likes. But the ripple effect goes beyond Silicon Valley, hitting all companies who collect data on residents of California.
Since going into effect on January 1st, 2020, there’s been a lot of confusion around CCPA and what it means for marketers, their organizations, and more broadly, the future of marketing.
That’s why Mara McLean sat down with Brian Babcock, Cofoudner and CTO of Engagio, to dive deeper into CCPA and what it means for you.
Disclaimer: This is not legal advice. To ensure you are complying with data privacy laws, consult legal counsel.
(Watch on YouTube)
– Hey guys, I’m Mara. I’m with the Marketing team at Engagio, and I am CRYP Email List here today to discuss CCPA with Brian. Brian, would you like to introduce yourself?
– Sure Mara, I’m Brian Babcock, and I’m the
Co-founder and Chief Technology Officer at Engagio.
– Yeah, so just to jump right into it, we’ve got a lot of questions. What is CCPA and how does it affect companies?
– Sure. CCPA stands for California Consumer Privacy Act. It’s a new regulation that was passed in the State of California, which covers California consumers and gives them certain rights and privileges in regards to the way in which their personal information is collected and used by companies. And it’s modeled after the European Unions GDPR, General Data Protection Regulation.
– Which really is a kind of trail blazing piece of legislation about how consumer rights should be expressed with regards to data around the world. And so many of the CCPA’s provisions are based on what’s already there in GDPR.