With the growth of the digital market, companies have had to adapt to new trends and apply new methods to segment customers. To carry out this task, clustering appeared . And you may be wondering, what is that? Well, don’t worry. In this article we will explain the meaning of cluster so that you have it in mind and can apply it in your company advantages of implementing .
Targeting the right people is one of the keys to successful company campaigns and improving the number of conversions.
And although the first step to do this is to choose our target audience following the types of market segmentation , it is vitally important to study the behavior of customers and prospects to separate
them into groups that are relevant to the campaign
49% of companies report that their main goal is to increase customer acquisition, but not all of them focus on proper segmentation to reach the right audience and improve the number of conversions.
Grouping is something very common in our daily lives and we do it all the time without realizing it. You have probably already separated your books according to their genre and author, or you have formed different cambodia telegram phone number list groups with your light and dark colored clothes, to name a few examples.
And that is the meaning of cluster : to group. And if we do it in our daily lives, in the most common situations, why would it be different in the business world?
Continue reading to discover in detail what the meaning of cluster is , what are the advantages of implementing it not all leads are created equal: how to use buyer intent data to identify the best leads for your business in your business and learn about some examples of companies that use it.
Cluster is one of the many English terms that have come into our lives thanks to digital marketing and the modern market.
The meaning of cluster is quite simple and
So when we talk about clustering , we are referring to separating or categorizing a group of clients according to some characteristics they have in common. This allows us to create subcategories within our target audience to better direct advantages of implementing a message and increase the efficiency of our campaigns.
In the types of market segmentation we saw that we could group our clients and prospects into different categories such as geographic, demographic, psychographic and behavioral . However, with clustering we can go further and agb directory divide these large categories into small subgroups, very different from each other with similar members, to increase the relevance of the ads and the efficiency of marketing.
The reality is that there is no rule advantages of implementing to separate your customers into clusters .
The idea is for companies to be able to cross-reference the data they obtain with consumer behavior during the purchasing process, in order to detect patterns and define more precise strategies.