If you have ever encountered online advertising, you know how many options there are for online promotion. To make things simpler, we have divided them into groups and briefly reviewed the most popular ones. We will tell you what types of online advertising, where and in what situation it is better to use. And finally, we will tell you about the dirty types of online advertising.
Main types of internet advertising
Most often, advertising is divided into 4 large groups. However, this division is conditional, because some tools are used in other types of advertising. For example 1000 mobile phone numbers database targeted advertising is often part of SMM or contextual advertising.
So let’s get started.
The most popular types of Internet advertising today:
- Contextual advertising
- SEO
- Targeted advertising
- SMM
Contextual advertising (commonly known as context)
This type of advertising is displayed in search engines. These are the first 4 lines in the search engine that appear with the “Advertisement” mark in Yandex and Google. The essence of such advertising is simple: an advertisement is shown to you for a specific request (context). The most popular search engines are Google and Yandex, and, accordingly, such an advertisement is configured in the Yandex Direct or Google Adwords advertising account.
There is a lot to say about context, because the tool is quite extensive. There are targeting tools inside, there is the ability to show ads to your target audience in the form of graphic content, not just text, and so on.
Interesting fact: Yandex contextual advertising is shown not only in Yandex search, but also in Mail.ru, Bing, Odnoklassniki, Rambler.
When should it be used?
Context is used when the target audience portrait is difficult to identify and clearly segment, or when the hottest clients are needed.
How and where do you spend money?
- If someone sets up contextual advertising for you google adwords is much more than google then you pay for the setup.
- You also pay for the advertising budget. Money from the advertising budget goes to pay for clicks. Yes, yes, you pay for each click on your ad.
What should you pay attention to?
- Minus words — add words that will not display your ad when entered. For example, you make custom furniture and want your ad to be shown for the query: Make furniture. But at the same time cpa email list you hardly want to be shown for the ad “How to make furniture yourself” — accordingly, you need to minus the words, “yourself”, “how”, “on your own”.
- Develop campaigns on your account. If something goes wrong with your contractors, you will always have control over what you paid for.
- Set spending limits. The most common mistake is to work without limits, with such a mistake your entire budget can go away in one day, or even in a few hours.
How long does it take to set up the context?
The duration of the context setup depends on the depth of the development, if you really want, you can start spinning in the advertising blocks this evening. It is important to know that context setup is not a one-time service, there is always a need to tweak certain parameters so that your advertising becomes more effective.
SEO (Search Engine Optimisation)
SEO is not exactly advertising, but rather another type of contextual promotion. However, if in the case of context you can get into the search results today or tomorrow, then to be shown in the non-advertising part of the search results, you can spend from 1.5 to 4-5 months. But first things first.
Websites promoted by SEO also appear in search results for a specific query. These are all the websites that come after the advertising block. In order to appear in search results, you need to convince search engines that your website matches a specific query. For example, our website has a section where we describe the main elements of the website interface. This section appears in the search engine for queries such as “website elements,” “what are website elements called,” “what is a tooltip,” and so on. First of all, this happens because the headings and subheadings of this page match the queries. Secondly, the user spends a lot of time on this page studying the content. Thirdly, we have correctly described all the necessary elements without borrowing this content from other websites. Fourthly, the website has a version adapted for mobile devices, the website loads quickly.
Everything we have listed is called ranking factors. The more conditions for compliance with these factors are met, the higher your site is shown in search results.
When should you use SEO?
This type of advertising is used when your business involves a lot of unique content. For example, if you build custom homes, then there are a lot of requests for which you can create content.
How and where do you spend money?
- You pay only for the process of setting up a company that works for you.
What do you need to know?
- Sites on the second, third, fourth and even fifth pages of search results are also visited by users.
- SEO is very attractive from the investment side, because the content you create today will work for you for years to come.