” You could. But that takes a lot of time staring at tools like Adobe Premiere when you could be spending that time building your business instead. Influencers will be able to help you deliver quality, authentic content that doesn’t seem like a product is trying to be sold.
“Hacking” type videos
These videos are focused on the more entrepreneurial type of customer. These customers live and die by how their businesses perform on a single day. They are bootstrappers; they need immediate solutions to either solve a problem immediately or to “hack” the system to get to their result at a quicker pace.
This is the type of video that you can connect with a “business” or “tech” guru-type of influencer to create a really personal that can connect with entrepreneurial customers. Some great ideas for this type of content could be:
- How I Used [Product or Service] to Grow my Store to [x customers] in [y days]
- 5 Easy/Quick Hacks to [Solve Business Problem]
- Your product or app or service doesn’t have to be in the title, but they could be included in a list of different products
- If I could [accomplish business task] so can you
- How I 10xed My Web Traffic with [your product]
Remember, people want to see real-world examples of how your product can be used for success. Lean on those examples.
Comparison videos are also a great way to get some easy visibility Djibouti Email List for your product. All you have to do is ask the creator you’re working with to compare and contrast your established market competitor with your service. Obviously, you’ll want to make sure they stress that your product is ultimately better, so make sure that you properly train the influencer on all the great ways your product is better.
Add some sugar on top
Across all of your posts, you’ll want to add some sugar on top. Something sweet that will not only excite your creator but will entice your target customers too. Influencers — after all — want to provide value to their fans. Do CRYP Email List your best Don Corleone impression and make them an offer they simply can’t refuse. I’ve seen tons of low-ball offers that I just roll my eyes at. For example, what am I going to do with a one-week free trial? It takes a day just to onboard properly. However, if I had an entire month to effectively make your product an essential — existential — part of my business, then I’m more likely to convert to a paying customer. That’s just an idea though.
Taking your Influencer Content a Step Further Beyond
Your campaign just doesn’t end when you publish it. You have to be like Son Goku. You have to go even further beyond. To remain competitive you must ascend to new levels.
So how can you ascend?
Repurpose your Influencer Marketing Content
Some of the most successful brands know that content is multi-channel. I’m sure you’ve heard Gary Vaynerchuck absolutely scream about this before (how does that guy still have vocal cords), but you can take one piece of long-form YouTube content and chop it up into an Instagram.