How many people have opt into mpp?It’s difficult to get a raw number. But we do know that over 75% of all apple iphone users are currently using ios 15. And among them. About 97% have adopt mpp.As you can imagine. That already makes up a large percentage of people. While we don’t know the exact number. Sparkpost estimates that 40-50% of all email opens now come from mpp.Has mpp start affecting open rates?Definitely. If nearly half of all email opens are coming from mpp. We can be sure that not all of those people are actually opening those emails. In our 2022 email marketing benchmarks report. You can see that open rates have risen steadily since mpp’s release.
How we’ve respond at campaign monitor
How we’ve respond at campaign monitorAs an email service provider. We know that people like you rely on campaign monitor not only to send great email. But to analyze your campaigns and understand what’s working. With that in mind. We’ve made some changes to our platform to help you navigate this new. Privacy-center world.Given mpp impact on open rates. The click-to-open rate (ctor) will become less reliable. Therefore. We’ve updat the “click” metric on our summary pages to show the click africa email list rate rather than the ctor. A pop-up showing click rate and click-to-open rateYou can still view the ctor by selecting the info icon. The ctor can also be found in our detail reports including insights and compare campaigns.
The email client usage report
Minimizing the impact of unreliable location dataWe no longer record the location of a subscriber when we suspect it has been impact by apple mpp. This means that you’ll likely see more subscribers where the last known location is “unknown”. However. This will ensure that inaccurate location data does not impact features such as worldview. Time zone sending. Or campaign reports.Apple privacy category in the email client usage reportThe email client usage report (campaigns and journey emails) gives you a breakdown Cryp email list of the different clients and devices that recipients are using to view your emails. We’ve add a new category. Apple mail (privacy protect). To the report to give you visibility of the portion of apple mail privacy recipients opening your emails. This new category is available for emails sent after february 2022. An example email client report showing the new apple privacy category.