This means of dissemination is destin to be increasingly integrat into all elements of B2B digital marketing orient towards lead generation and user loyalty . Here are some ideas for seizing the best opportunities offer by video content. Tell the story of the company in an original way Sharing your company’s story such as on your about us page or website homepage gives your audience additional ways to identify your company. Talking about the phases that l to the consolidation of the brand on the market the challenges and opportunities is a way to involve users.
Although the Textual Contents
Can be very interesting it can happen that they are not read often due to the rush to find the information . Making a presentation video available on the homepage adjust Business Email List strategy can be useful for at least two reasons: the first is link to the attractiveness of the videos which generates a first contact between company and user the second reason is determin by the average time spent on the site which can increase with the presence of a video and improve the positioning of the page . Why add videos to landing pages? The lead generation process requires integrat and continuous activities.
Part of the Achievement of Conversion
Results is due to the landing pages the pages on which the user lands and which require filling out the form to obtain a service – downloadable content a consultation or a demo. When CRYP Email List it comes to personal data many users may abandon the page if they do not perceive the quality of the offer . Did you know that videos allow you to obtain up to +86% conversions? ( Source: HubSpot ) If us as evidence they can give value to the company proposal ; an idea could be to share the experience of an already acquir customer who can illustrate the results and benefits obtain. b2b marketing – video Videos and social campaigns:
