The classic objection that is made when dealing with pricing surveys is that nobody answers a high price for any product or service, that would be stupid! Everyone will answer for free or zero or in any case less than what…
How to calculate the right price for your product or service
If you are working on a business plan for the launch or re-launch of a product on the market, but also if you are simply carrying out an analysis of a customer’s product portfolio or an assessment of real/perceived positioning,…
The Nature of the Purchase Motivations
Studies show that the benefits sought during the shopping activity are not only connected to the need to find the goods. There are also non-rational motivations underlying shopping: – Personal such as self-gratification, being trendy, getting out of the rut, etc;…
This is a Section That Many Salespeople Either Completely Overlook
Here buyers will find all the technical and specific information which, in practice, could determine the final purchase decision. Imagine looking for a suitable desk for the office you’ve set up in your home, where size might be a…
How to meet Amazon’s SEO requirements
Remember that Amazon is a full-fledged search engine, which has its own algorithm called A9. In some ways it works a bit like Google, but from a decision-making point of view it’s a story in itself. Here are the other factors…
In contrast this example leaves a lot to be desired
As for the last point, HTML formatting will allow your product to stand out while making it easier to read. The following example demonstrates the use of HTML formatting: There is a maximum length of 2,000 characters, which can sometimes…
Product Descriptions and Bullet Points
As is the case on other sales platforms, even on Amazon the product description is the section in which to provide detailed information on the item in question. A peculiarity of the offers on Amazon is the use of bulleted…
What do quality titles look like
Let’s start by showing an example of a title that tries to overdo it: Did you get tired just trying to read it? Although relevant terms such as “Silicone Kitchen Utensils” appear, in order to benefit it in terms of visibility,…
How to Marketing on Amazon: 8 Best Practices
Amazon is one of the main reference points for traders who want to sell online. Because the competition is fierce, knowing how to create flawless offers for your products is crucial. This way, you will have a chance to compete for the Amazon…
23 Digital Tools That Help Us Live Better During the Corona Virus
Digital can do many things for us during a time of “boredom” and “fear” where we are invited to stay at home. here is all the beauty of the internet, the reason why it made us so passionate. the democratization…
Marketing Management: what it is, study courses and key books
What is Marketing Management and which are the most accredited Masters in Italy? Starting with Kotler, the figure of the Marketing Manager is transformed into an increasingly multifaceted resource. Marketing Management becomes an integral part of economic dynamics and is…
User Recording what it is what it is for and a guide to analysis
What is user registration and what is it for? The user recording (or session replay) represents the recording of the screen and of the movement of the mouse and of the scroll that the user makes in his navigation path.…