Before explaining pricing strategies, let’s introduce the concept of price perception . In general, the price is the monetary expression of the value that is associated with a good/service. For the client, it measures the intensity of the need. For the seller, it measures the…
What is the Sharing Economy and how does it work Blabla Car and Couchsurfing compared
Have you ever had to face a relatively long journey for an evening or for work etc. and perhaps not being able to buy a train ticket that doesn’t cost as much as the concert you are going to hear? Perhaps…
Come Studiare il Target 3 Regole Fondamentali
First of all comes the definition and knowledge of one’s target audience , i.e. the set of current and/or potential consumers to whom we want to address. The first steps to take in a marketing strategy are the analysis of…