There are times when a key is thrown into your content marketing machine and you can’t tell who started it. Nothing looks different, but suddenly you’re rushing to meet deadlines, editors are stressed, and the whole process has become frantic. It’s…
What Does “reusable” Mean Bosnia and
Don’t worry if some of these content types don’t make sense to you or don’t apply to your situation. Your form of reuse could be as simple as storing a set of vetted, self-contained content items in a single source —…
3 Things to Learn From the 3 Most Popular Blogs in the World
You can learn some of the best things about blogging by checking out the most popular blogs in the world. These blogs are popular for a reason. And they are becoming more and Paraguay Mobile Number List more popular over time. Viral…
7 Tips We Learned by Analyzing 75 Content Marketing Examples
Content creation can be a difficult business in many ways. With so many techniques, formats, and channels for your content efforts. It’s easy to become paralyzed by indecision when it comes to executing your carefully crafted content marketing strategies. Regardless…
Content Repurposing: a Very Easy Way to Get Started
This is a story of content reuse in action. At the Content Marketing Institute, we collect content marketing examples to share with our audience. We used to collect content marketing examples on an ad-hoc basis, but have recently started collecting them in…
How We Grew Our Blog From 20k to 200k+ Pageviews in 1 Year
Just over a year ago, the When I Work blog was pretty much unknown. We had loyal subscribers who knew about our employee scheduling software and contacted us regularly, but in terms of overall brand awareness, we were sorely lacking. That…
Publisher Discounts Lead to Content Opportunities for
In the first place In this week’s episode, Robert and I discuss CMI’s purchase of the UK-based Content Marketing Show and its plans to redeploy it in a new format. Next, we reflect on what’s really behind Verizon’s recent purchase…
The One Content Marketing Question You Need to Ask
CCO’s latest issue has not arrived. Can you verify that I’m still on your list? » While this comment may seem problematic, I can’t think of a better compliment. Someone is missing the content we post. Today’s post is an article we published…
How Do You Connect Content Silos? New
We’re talking about breaking down silos, like everyone could speak to and understand each other seamlessly if only we put all their offices together in one big room. But it does not work. It doesn’t work because the differences between us run…
Say No to Photography and Create Authentic Images
Here’s one of the first rules of your visual content strategy: don’t use stock images on your branded website. Stock photos are cheap and easy, so tempting. Don’t be tempted by cheap and easy. (It’s advice you can apply to other situations as…
How to Translate Audience Data to Improve Your Content Marketing Strategy
Let’s face it: you’re a right-brained or left-brained content marketer. If you’re a right-brained marketer, then the term “audience data” probably makes you uncomfortable. But if you’re a left-brained content marketer, you’re eating things like audience data for breakfast. Mmmm… data. Here’s why:…
The 5 Superpowers of Intelligent Content: Icc Themes
It’s that time again, time for my third annual mid-year roundup of recently released books recommended for content marketers. The self-education never ends for content marketers…even when the holidays roll around. As always, one of my goals is to highlight the…