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The achievements of GfK DAM in its first steps as an official meter

The achievements GfK DAM has become the official consumption meter in Spain. One of its main values ​​is based on its single-source technology, which allows us to know the reality of digital consumption first-hand. To delve deeper into this and other aspects, at MarketingDirecto we wanted to speak with David Sánchez, Digital Solutions Director of the company , to find out what these first months of GfK DAM as an official meter have been like and to learn about the upcoming advances and developments planned.

In 2018, within the nPeople consulting firm

That’s right, in 2018 we formed a category email list partnership with the Finnish company Verto Analytics – recently acquired by Disqo – and with GfK, for the development of a digital measurement solution that was a pioneer in Spain and was based on single-source technology. Through single-source measurement we are able to measure the reality of digital consumption, regardless of the device and format used by the individual, which allows us to have the user’s digital journey.

Launch the comprehensive advertising intelligence solution

There are some very intense months CRYP Email List ahead. In the coming weeks, the first data from the Streaming Analytics solution will be published, that is, data related to the measurement of video consumption, very granular. We will also have the expansion of the panel for AMP iOS and Facebook Instant Articles data, in which, thanks to census data, we will integrate this data with the guidance of the Monitoring Commission. Subsequently, we will expand our panel with AAM technology, which is based on artificial intelligence, using census data for greater granularity in reported audience data and launch the comprehensive advertising intelligence solution.

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