As an expert in your industry or market, you have a wealth of information to share with clients, prospects, peers, vendors, and partners. If you are a proponent of content marketing, you’ve likely drafted articles Ecuador Email List and posted them to the blog section of your company’s B2B website design. And then what?
In this post, we share tips on how you can promote your existing thought leadership content, both on and off your website.
Share on Social Media
Once you’ve posted your thought leadership content on your firm’s B2B website, you must share it on your company’s social media and your personal social media.
- By posting the article on your company’s social channels, you CRYP Email List have the potential* to get that content in front of all your company’s followers. *Note that not every follower will see the content you post. However, if your content is engaging and followers interact with it, it increases the audience reach.
- When you post the article or share it from your company’s social channels, to your personal followers, you extend the potential audience who will see the content to include your connections.
Boost possible engagement with the content by including mentions of companies or individuals who are included in or authored the post (Facebook, LinkedIn, Twitter, and Instagram all allow this).
Additionally, use relevant hashtags in the posts to take part in the wider conversation regarding that hashtag. Always be sure to check the hashtag you are using to make sure it’s relevant and does not relate to a topic you would not want to associate your content with.
Send Out Newsletters
Sharing your thought leadership content with your email list is an excellent way to boost engagement with your content and educate your subscribers. If you are creating several articles or posts every month, send your newsletter monthly. If you are creating only one post a month, send it bi-monthly or quarterly.