In a nutshell, website optimization is the process of using tools, advanced strategies and experiments, with the ultimate goal of improving the user experience of a website, further driving traffic, increasing conversions and growing revenue.
One of the most critical aspects of website optimization is search engine optimization – SEO. Ultimately, the goal here is to get as many different pages of your website to rank high in search engines like Google for certain keywords. At the Iran Email List same time – it allows potential customers to find your brand in the easiest possible way.
Although SEO is an essential part of website optimization, it is not the only factor. In other words, A holistic approach to website optimization consists of several factors. These include:
We have prepared a comprehensive guide for each of the above factors, which you can easily access by clicking on the desired optimization factor.
Why is website optimization important?
Let’s start with some statistics: in 2020, global online purchases grew to almost EUR 4.29 billion . In 2021, e-commerce retail sales grew to approximately 5.2 billion euros and are expected to grow by as much as an additional 56% over the next few years .
The Internet is playing an increasingly important role in influencing the final CRYP Email List decision of buyers and consumers in all industries. What does this mean for businesses? With proper online positioning, you can convert people who have never heard of you into customers.
If you don’t optimize your website and content, it doesn’t matter how many people are searching for the terms or keywords that are relevant to your business – your website will not appear in the results. In other words: nobody will notice your website and consequently your business.
However, once you have properly optimized your website, you will place yourself on the “web map”. In other words, Consumers will search for relevant terms and your website and business will always appear. The higher you are, the easier it is for people to find you and the faster they will visit your website.
SEO and CRO go hand in hand
With good SEO optimization of the website, you will quantitatively increase the number of visitors to your website. However, this is not (anymore) enough.
If you’re just driving traffic and your content isn’t engaging and leads, very few people will buy your product or service. In other words, Visitors will leave your site empty-handed.
If you want to take advantage of all your new traffic.