In many ways, google analytics is like the eyes and ears of your website. This popular free tool automatically collects useful data for you, so you can better understand, serve, and build your online audience – your customers.
The biggest advantage of an online business over offline is that you can measure almost everything about your customers.
The biggest advantage of an online business over offline is that you can measure almost everything about your customers.
Having a website without knowing how people use it is like talking without listening. Whether you’re selling products, driving customers to your store, or building a brand, google analytics takes predictions in measurement to achieve your website’s goals.
We Spoke With Daniel Waisberg
An analyst at google, for some helpful tips on how to use this popular tool. Here are 10 essential questions to ask when using google analytics to track and improve your company’s website.
1. Why is it important to measure my website metrics in the first place?
Knowing exactly what visitors – who are current and potential customers – like and dislike about your website can help you achieve your overall business goals.
Waisberg – author of the book “google analytics Country Email List integrations: centralizing digital marketing” (google analytics integrations: centralizing digital marketing, 2012) says: “once you understand customer preferences and tastes, that means you are in a better position to create a better experience for them, and a better website experience will certainly make your customers happier.”
How Can I Connect Google Analytics to My Website?
If you’re not already using google analytics, it’s relatively easy to get started. First, visit the google analytics website. Next, click “create an account” and follow the basic account configuration steps.
You will then be provided with an html CRYP Email List snippet of google analytics to insert into the source code of your website. This code is mainly for google analytics to enter and capture the usage statistics of the website. If you don’t have immediate access to insert the tracking code, then you should ask your webmaster to do it for you.
3. What are the goals of google analytics and why should I use them?
After installing the google analytics tracking code, the next step is to define the key website visitor actions you want to track. Google analytics refers to this as the goal you should or shouldn’t use to measure what kinds of content trends with visitors.