In times of rapid change, learning new skills allows you to adapt and thrive. It also helps you circumvent programmatic thinking – the tendency to rely too heavily on existing knowledge and ignore signs that it isn’t as effective as it…
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What Skills Are Needed to Be a Good Content Marketer?
Nearly a third of marketers (32%) say they struggle to find trained content marketing professionals, according to the 2015 B2B Content Marketing Benchmarks, Budgets and Trends – North America . That ‘s three times more than those who cited it as a challenge in 2014.…
Recharge Your Content Marketing: 5 Things to Do Today
You don’t always have to reach for the stars. Following an ambitious content marketing strategy can be exciting and successful, but sometimes it pays to stay grounded and follow solid content marketing truisms. I’ve created a list of five “just for…
5 Obvious Content Marketing Strategies Most Businesses Overlook
When you spend a lot of time in the content marketing space, you start to see a lot of trends – as companies implement various techniques and initiatives. Sometimes that stuff just doesn’t work. And sometimes it’s because companies overlook some painfully…
How to Turn 1 Idea Into 2 Months of Content Marketing
It’s time to break the subject habit, the temptation to think projects – like blog posts. As an alternative, explore the benefits of serialization – developing and sharing content in a short series of blog posts organized around a common…
Content Marketing Experts Reveal Which Brands Are Pushing the Envelope
Many brands are embracing the power of content marketing. Red bull, kraft, ge, caterpillar are household names in the land of enterprise content marketing. But dozens of other brands are doing a great job too. As arnie kuenn, ceo of…
6 Steps to Dominate Content Marketing
I know I know. I used one of these link-bait titles. First, I used a number (which, to be honest, almost always works better than unnumbered messages). Second, I made a big promise – that content marketing dominance in an industry category is…
Smart Content: What Does ‘responsive’ Mean? Canada Phone Number
For an update to this article, see Responsive Content: The Path to Your Customer’s Heart. If adaptive content could speak to its recipients, this is what it would look like. Imagine your organization’s content serving people in ways so personal Chile…
How to Ensure Internal Buy-in for Your Big Content Projects
The answer is obvious: no smart leader would ever choose the “noise” option. And yet, buy-in to content marketing investments is difficult. Internal issues of ego and politics, questions about return on investment, and limited resources and budget create serious…
This Week in Content Marketing: Inside the New York Times Subscription
Nearly a third of marketers (32%) say they struggle to find trained content marketing professionals, according to the 2015 B2B Content Marketing Benchmarks, Budgets and Trends – North America . That ‘s three times more than those who cited it as a challenge in 2014.…
How Rodale Inc. Evolved Its Content Strategy to Become the World
JI Rodale, founder of Rodale Inc., publisher of Prevention and several other magazines, has died aged 72. What’s even more shocking is where he died. As a guest on The Dick Cavett Show , Rodale suffered a heart attack on stage while the…
6 Linking Techniques That Will Help Your Content Get Ranked
Content marketing and SEO live in parallel universes. Quality content is usually optimized for search simply because of its high quality and quantity. The problem arises, however, when content marketers lose sight of their goals and, as a result, fail to…