If we express identity with objects, we attribute to them the task of transferring certain characteristics to others . We find ourselves in front of individual – object – crowd. But in reality the opposite process can also be .…
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Why Do Consumption Choices Affect Our Identity
In the consumerist mass society, identity is to consumption choices and therefore our consumption choices say who we are (do you remember who wore the emergency shirt in high school?). But why is a choice of consumption also a choice of identity? we…
The Dark Side of Consumption for Responsible Consumption How much do you know
First we are consumers! More than students, workers, young, old, we are consumers. Let’s think of any activity that we carry out every day: we need goods or services to carry it out and these goods necessarily presuppose a purchase activity! Just start…
Brand positioning: explanations and strategies
When you always hear about competition, in practical terms it indicates the . Positioning of a product or a brand compared to its competitors. In 1981 the word positioning corresponded to the process of placing a product in the consumer’s…
Innovation and Marketing: the strategic role, components and characteristics of innovations
Innovation decisions are complex and risky, but of vital importance for the survival and development of the company . That’s why Innovation and Marketing go well together. Obviously, the value of innovations is higher for high-tech sectors and tends to increase over time. Just…
Money makes happiness right Think Again – The Economic Theory Of Happiness
Erlastin’s paradox, better known as ” the paradox of happiness .Is an economic theory built on empirical and scientific foundations which maintains that in certain cases happiness, understood as . Individual well-being, does not increase proportionally to income : but the variables…
What you need to know about Networked Information Technology
Italy is not a state-of-the-art country in the age of digitization. Italy is in fact in 58th place according to the latest report p by the World Economic Forum , the Global Information Technology Report . First of all, this report serves to draw up a list of…
The Great Potential of This Theory is That the Question Doesn
distribution, later also Paretian distribution , power-law and, later, 80/20 rule , has been to the most disparate: from demographic statistics to industrial processes, even to the ratio between products and the revenues of a single company. Power-law distributions they are asymptotic, they tend to…
The Long Tail Theory and Marketing: Your Keywords Research Needs It
Before being in 2006, Anderson’s Long Tail Theory as an article in in October 2004 , quickly becoming the most article ever by the journal. The resonance of this theory is in the blog “ ”, where the contribution of…
What are Network Goods discover the fruits of the new network industry
Let’s start by saying that the term high-tech , an abbreviation of high-technology. Indicates the most advanced technology , i.e. a product, or a technique, or a process that has no superior in technological terms. A bit like when we wait for…
The Meaning of Marketing Today Definition Evolution and Pillars
The term Marketing today is one of the most complicated to understand as there is not just one definition, but billions. To answer the question “what does Marketing mean?” Let’s start by saying everything What Marketing Isn’t : advertising and sales production: these are marketing tools…
The Marketing of Services. What Changes Compared to the Products and How to Act
We’ve already talked about how marketing had a different application for men and women . Now let’s see what changes when we have to sell a product or service. The latter has different characteristics from products which are: intangibility, heterogeneity, inseparability between production and…