Why Influencer Marketing is important for B2B Marketing
Whether it’s Google PPC or Facebook, paid search has become an essential practice in B2B Marketing. On top of that, the B2B space is more saturated than ever. Think about it, how many project management tools are out there? CRM? Content marketing platforms? Influencer marketing platforms? This makes it harder than ever to stand out from the crowd, especially if you don’t have the spending power to buy thousands of dollars in PPC.
What if I told you that you could use the same power that consumer products leverage to boost their viral sales for your bottom line?
By now, you’ve probably seen so much compelling user-generated content for some of your favorite B2C brands like Allbirds or Purple Mattress.
The thing is: most B2B brands get influencer marketing wrong. In fact, the first Djibouti Email List mistake B2B marketers often make is misreading the label. Unlike B2C products, you can’t simply send someone a product and have them review it. For a SaaS platform or software, user-generated content has to come not from influencers, but from advocates. This means that the process from campaign conception to publication can take a little longer as that requires just a little more education. Here’s a deep dive into how you can use influencer marketing to beat your competitors in the marketplace:
How to Get Started on Your B2B Influencer Marketing Campaign
At the core, B2B products are solutions. And what are solutions in the B2B world? Pop quiz!
- A) Trading Enes Kanter and a few picks for Davis Bertans
- B) The answers to key business questions
If you answered A, then let’s chat. If you answered B, then you are correct and sane.
When building out your influencer marketing campaigns for your product, you’re going to want to first pull a list together of what fundamental questions and pain points you’re looking to solve for your CRYP Email List target audience. A clearly phrased question is going to give you a headstart on putting together a great campaign.
Once you’ve got your list of questions your target customers might be asking, it’s time to put together a campaign brief and search for influencers.
But Wait – What Platform Should I be Targeting?
Honestly, for a B2B Brand, the best bang for your buck is going to be on YouTube. Since YouTube is owned by Google, it’s the second-largest search engine in the world. You’re going to want to build discoverable content. You’re going to want to build content that a pained B2B Marketer, in a desperate Google search in the dead of night, will discover.
Forget about Instagram. I know it’s the hip platform to be on but unless you have an amazing idea to drive awareness through incredible stories then you don’t need to waste money on it.
Think about it: how many of your target consumers are going to click through to your landing pages on their phone? How many people are scrolling for new solutions to their business problems on Instagram? It’s a great platform forebook and LinkedIn.