- Simple is better: you may be tempted to add a variety of colors and features on your website, but don’t! A simple and clean website design is easy to comprehend, accessible and prompts sales.
- Quality of content: when you design your website, think like a consumer. Which information would they want first? Which question would they ask? And so forth. The content on your website should be valuable to the consumer; it should be clear and meaningful.
- Responsive: More than 70% of consumers will access your website from their smartphone. Therefore, make sure your website has a mobile-friendly version and that it is optimized for mobile.
- Easy and Clear Navigation: Follow a navigational structure that’s easy to use. Everything must be organized clearly into categories and sub-categories.
- Add links to your social media handles.
- Add Chatbots.
Along with websites, there are several you can utilize to build a robust online presence. Invest wisely and reap the rewards!
- Customer is Still your King
Deliver a superior customer experience to keep your customers coming back. During a pandemic, you should focus on your existing customers instead of trying to woo new ones. Focus on delivering a valuable service to your consumer so they will have an even deeper bond with you once the pandemic is over.
The values you can provide during the pandemic are:
- Digital-first business operations: assure your consumers that you can do business with them digitally, every step of the way. Facilitate online meetings, schedule driver-less or curb-side deliveries, provide automated tracking information, and integrate e-commerce for online transactions.
- Offer Speed and Convenience: Businesses are worried about delays and increasing lag-time; facilitate your clients as much as you can. Make same-day deliveries and go out of your way to make sure your client has the service they need from you.
- Knowledge, Honesty, and Transparency: Uncertainty is the Cyprus Email List biggest challenge of a crisis; customers are in limbo as they don’t know when they will get supplies so they can begin their work. A B2B business can stand out by offering clients knowledgeable advice, giving accurate and honest information (even if its bad news), and keeping clients in the loop as much as possible.
Example: More and more businesses offering in-person meetings to engage with the consumer personally and take care of any challenges they are facing. Some companies are offering their clients to pay in installments to ease the financial burden and keep their business running.
Content is Queen?
Content converts should be the tagline of this decade, but be wary of content for the sake of content.
Generate content that is valuable to your consumer. Think in terms of:
A well-devised content strategy has four benefits:
- Lead Generation and Brand Awareness: Content such as blog posts, social media content, and in-person events attract the right kind of traffic to your website.
- Keeping leads Interested: clients may visit multiple websites in a day, but they will stick with the ones that offer valuable information to keep them interested. EBook, guides, webinars, and manuals hook the client.
- Convert Leads: Finally, CTAs and promotional content encourage the lead to convert into sales.
Example: the world’s biggest B2B e-commerce site Alibaba has developed a dedicated CRYP Email List page answering FAQs related to shipping and order placement during COVID – 19.
Use Video Marketing
TikTok, Facebook Live, Instagram TV, and YouTube have increased the popularity of videos. People engage more and more with video content each day, and this gives marketers a chance to optimize videos for promotion.
Use videos in the following way:
- To provide detailed and in-depth information about your product or service.
- To provide useful information like operations during COVID – 19
- To give demos and tutorials
- To engage users through live stream tutorials and QA sessions.