Is that we are taking data that our customers have collected from their prospects or business partners, and we’re taking it into our systems, organizing it, making it available back to our customers, to help them really understand how their…
What is the California Consumer Privacy Act (CCPA) and How Does it Affect B2B Marketers
The golden age for companies to collect consumer data for the purpose of marketing to those consumers is over. Only just a few short years ago, it was the wild west, where many companies cashed in at the expense of…