5 Ways to Help Clients Turn Their Guest Blogging Into Science I admit our expectations were high. When I bought my 8 year old a magic science kit a few years ago. We nearly ripped the thing out of…
10 Practical Tips for Creating a Killer Quiz Cayman Islands
On December 16, 2013, The New York Times published a quiz, How Y’all, Youse and You Guys Talk . The quiz was based on a decade-old survey conducted by linguists Bert Vaux and Scott Golder, and visualized by Joshua Katz. Based on the quiz…
Analytics for Smart Content: Are You Asking the Right
In his enlightening Confab 2013 talk, content strategist Jon Colman posed three questions, which immediately became etched in my mind: To answer question 1 – What do people appreciate? – for their organizations and clients, content strategists meet with stakeholders and users.…
6 Linking Techniques That Will Help Your Content Get Ranked
Content marketing and SEO live in parallel universes. Quality content is usually optimized for search simply because of its high quality and quantity. The problem arises, however, when content marketers lose sight of their goals and, as a result, fail to…