Now that the process is clear, there is always some fear simply dictated by change, a process that goes against human stability. But we can act on fear with a very powerful solution: data. In fact, on the web it is possible to…
EMerchandising: the New Principles of the Web
On the web, the challenge is even greater, there are no longer any physical barriers, products can be bought anytime and anywhere. The position of the products has a thousand variations, the comparison of prices as well … in short, many…
Why is digital transformation important and what consequences
In this “digital Darwinism” technology, companies and business models change rapidly. The customer experience is at the center of attention . Businesses are starting to understand that with this evolution, they need to stay close to customer touchpoints. The digital transformation is therefore integrated…