Knowing the location of a website visitor will change the “Game” for marketers. “by going online, we can individually track the customer shopping process, optimizing it step by step,” explains bart heilbron, ceo and co-founder of blueconic. “however, we have…
6 Tips for Crafting Effective B2B Email Newsletters
Email is the preferred communication channel for the majority of people working in B2B. And based on a benchmark report, the CTR of B2B emails is 52% higher than that of B2C emails. Open rate and click-through rate are the…