How many times have you heard that sales is a numbers game? And if you want to boost your B2B sales results, you need to commit to making more calls? But what happens when you’ve reached your maximum call volume…
Managing B2B Customer Lifecycle Stages
Keeping pace with your customer’s evolving needs and experiences throughout their journey is essential to remaining a part of their plans. The most effective way to follow this progress is to break down the journey into modular B2B customer lifecycle…
Is 2020 the Year Virtual Events Take Off?
Most of us are used to attending various types of events in our personal and work lives. Meetups, conferences, trade shows, seminars, classes, mixers, etc. Just about any group gathering could fit the bill. But, with the current focus on…
Are Revenue Operations the Secret to Account-Based Success Right Now
We’re hearing that a number of companies are shifting investments from canceled events into account-based efforts. Great news! Of course, we’re biased when it comes to all things account-based here at Engagio, but that’s because we know it works. The…
How to Define a B2B Lead
There has been much debate among B2B salespeople on what an inbound lead looks like. Is it someone completing a contact form? Downloading a case study? Signing up for your company email newsletter? With inbound leads to your B2B website,…
B2B Content Strategy on the Decline
Content marketing is a critical success factor the game of digital marketing. But according to last year’s research study, only 25% of marketing professionals believe their B2B content marketing strategy is actually effective. The study involved over 150 B2B marketing…
How B2B Organizations Can Adapt to Changing Buyer Expectations
Sometimes the things we can’t change end up changing us.” This unattributed quote feels particularly relevant as we all are in the midst of change that we didn’t anticipate for 2020. Yet, what is up to our discretion is how…
6 B2B Customer Segmentation Best Practices
The digital transformation of business has finally given enterprises the power to deliver on the potential of B2B customer segmentation. While most of us associate the digital leap to subscription and third-party software services with customer empowerment, those same tech…
21 Essential Steps to Create Engaging and Successful Webinars
Webinars are an effective yet underutilized marketing technique. Webinars can overcome geographic and time constraints, educate customers, generate qualified leads, and establish your organization as an authority in its industry. With many people working from home and in-person conferences cancelled…
6 Tips for Crafting Effective B2B Email Newsletters
Email is the preferred communication channel for the majority of people working in B2B. And based on a benchmark report, the CTR of B2B emails is 52% higher than that of B2C emails. Open rate and click-through rate are the…
How to Track B2B Website Performance & Key Analytics
Whether you just launched a new B2B website design or are interested in evaluating how your website is performing, website performance tracking is essential. Website Analytics Tools There are a variety of website tracking tools out there, both paid and…
How to Create Dynamic B2B Presentations for a Virtual World
In Benefits of a Digital Connection During a Global Pandemic, we explored the pivot from offline to online in depth as individuals increasingly turn to video communications services like Zoom to support previously in-person interactions. Online conferencing, collaborating, chatting, and…