Websites, including articles or blogs are what web search engines (Google) store in their index. When someone performs a search, Google analyzes their query and finds relevant matching content . Without these websites, Google would have nothing to show users in its search results. Having…
Blog SEO Optimization: A Guide to 2023
Blog SEO optimization is the practice of optimizing the content of your blog posts, website structure, and HTML code for the Google search engine. Common tasks that you will encounter in the SEO optimization of the blog will be mainly on-site optimization , installation…
Meta description and meta keywords
It is also important to use meta description and meta keywords to help search engines understand what your content is about. Meta description is a short description of the content that appears in the search results, while meta are keywords or…
SEO content is all content that is optimized for online search engines and has the ultimate goal of achieving a high position in search results. Effective SEO content is critical to the success of a website as it can help increase…
The importance of search intent for online marketing
In online marketing, it is also important to understand search intent in order to create effective ads that will be directed to the target audience and will attract people who are truly interested in the products or services you offer. This…
Razumevanje search intenta: ključ do uspešne SEO optimizacije
The term “search intent” has emerged in the past few years and is largely associated with search engine algorithms that have begun to focus more on content quality and user experience. Instead of just focusing on keywords and links, algorithms…
How to write a quality guest article
This means that the content of the article must be of high quality and relevant to the site’s audience. It is also important to include links to our website in the article and to mention our brand in it. In the…
What are guest articles and how do they help us with SEO?
Guest articles are articles that we publish on the websites of other authors or organizations. Their purpose is to promote our own website, company or products, while also increasing the reputation and authority of our brand. Below, you will learn how guest…
Optimization for a mobile-friendly website
It is important to know that 63% of all organic searches on Google in Slovenia are performed on mobile devices, and these numbers are expected to increase in the coming years. So having a mobile-friendly website is a key part of…
Integration of marketing artificial intelligence
This strategy involves integrating artificial intelligence (AI) into everyday marketing tactics. It is known to generate automated decisions based on real-time data, statistics and observations. It’s an invaluable tool when it comes to speed and relevance , with over 80% of industry professionals already…
Local SEO is increasingly important
This refers to those cases where an individual adds a specific location to their search term. Statistics show that mobile searches that include “near me” searches increased by 136% in 2021. Doing local SEO will help you target people in a specific city, country or region.…
SEO trends for 2023
Feb 1, 2023 In today’s digital times, a strong online presence is becoming more and more important for companies . A strong SEO strategy contributes the most to this. With 2023 just off to a good start, the following SEO trends to watch…