Sometimes the things we can’t change end up changing us.” This unattributed quote feels particularly relevant as we all are in the midst of change that we didn’t anticipate for 2020. Yet, what is up to our discretion is how we react…
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Once You Have Collected the Data, You Can Share the Results in
Your next newsletter. Your B2B audience will surely appreciate relevant industry data that they can also leverage in their own marketing efforts. To make sure that you receive a statistically significant sample for your survey, you can motivate your audience…
Your customer success team members should be able to get a visible
Don’t be afraid to extend your customer segmentation variables beyond preliminary divisions. The more specific and unique you can be in grouping your customers the more likely your messaging and engagements will have impact in their daily workflows. These more…
6 B2B Customer Segmentation Best Practices
The digital transformation of business has finally given enterprises the power to deliver on the potential of B2B customer segmentation. While most of us associate the digital leap to subscription and third-party software services with customer empowerment, those same tech…
How to Track B2B Website Performance & Key Analytics
Whether you just launched a new B2B website design or are interested in evaluating how your website is performing, website performance tracking is essential. Website Analytics Tools both paid and unpaid. Even if you have a paid analytics tool you…
Ask Participants to Turn Off Their Electronic Devices.
Request attention. Don’t be shy about giving a friendly reminder to the audience to remove all distractions. Offer engaging content. The best strategy is to produce unique, engaging and highly visual content. While discounts and other benefits for the people…
Inviting an Influential Individual as a Co-host Can Attract More
Consider a guest speaker.attendees. The expert can also add credibility to the educational or promotional messages. Even Fidelity Investments, with a deep bench of financial experts, invites outside professionals to participate in their webinars. Make sure in advance that the…
21 Essential Steps to Create Engaging and Successful Webinars
Webinars are an effective yet underutilized marketing technique. Webinars can overcome geographic and time constraints, educate customers, generate qualified leads, and establish your organization as an authority in its industry. With many people working from home and in-person conferences cancelled…
6 Tips for Crafting Effective B2B Email Newsletters
Email is the preferred communication channel for the majority of people working in B2B. And based on the CTR of B2B emails is 52% higher than that of B2C emails. Open rate and click-through rate are the most popular ways…
Developing a Clear Understanding of the Needs of All Customer Segments
The three elements above build off one another. Timing dictates how much ground one should attempt to cover in the time allotted. This then informs content prioritization, with questions such as “What information is most important for the audience to…
How to Create Dynamic B2B Presentations for a Virtual World
In we explored the pivot from offline to online in depth as individuals increasingly turn to video communications services likeo support previously in-person interactions. Online conferencing, collaborating, chatting, and even watching movies virtually with friends has become ubiquitous. And while…
How to Find an Email Address in 2020
If you want to know how to find an email address, it’s most likely for 1 of 2 reasons: You have a specific decision maker or thought leader in mind, or You have a target audience and you’d like to…