Content marketing is a critical success factor the game of digital marketing. But according to last year’s research study, only 25% of marketing professionals believe their B2B content marketing strategy is actually effective. The study involved over 150 B2B marketing professionals from a…
How to Define a B2B Lead
There has been much debate among B2B salespeople on what an inbound lead looks like: Is it someone completing a contact form? Downloading a case study? Signing up for your company email newsletter? With inbound leads to your B2B website,…
Now More Than Ever, B2b Companies Must Sharpen Focus
On their value proposition and ability to address rapidly changing pain points. What makes one’s offering and value-added in the context of the current climate? Reflect this value in every element of messaging and outreach. B2B audiences may be experiencing…
How B2B Organizations Can Adapt to Changing Buyer Expectations
Sometimes the things we can’t change end up changing us.” This unattributed quote feels particularly relevant as we all are in the midst of change that we didn’t anticipate for 2020. Yet, what is up to our discretion is how we react…
Once You Have Collected the Data, You Can Share the Results in
Your next newsletter. Your B2B audience will surely appreciate relevant industry data that they can also leverage in their own marketing efforts. To make sure that you receive a statistically significant sample for your survey, you can motivate your audience…
Your customer success team members should be able to get a visible
Don’t be afraid to extend your customer segmentation variables beyond preliminary divisions. The more specific and unique you can be in grouping your customers the more likely your messaging and engagements will have impact in their daily workflows. These more…
6 B2B Customer Segmentation Best Practices
The digital transformation of business has finally given enterprises the power to deliver on the potential of B2B customer segmentation. While most of us associate the digital leap to subscription and third-party software services with customer empowerment, those same tech…
How to Track B2B Website Performance & Key Analytics
Whether you just launched a new B2B website design or are interested in evaluating how your website is performing, website performance tracking is essential. Website Analytics Tools both paid and unpaid. Even if you have a paid analytics tool you…
Ask Participants to Turn Off Their Electronic Devices.
Request attention. Don’t be shy about giving a friendly reminder to the audience to remove all distractions. Offer engaging content. The best strategy is to produce unique, engaging and highly visual content. While discounts and other benefits for the people…
Inviting an Influential Individual as a Co-host Can Attract More
Consider a guest speaker.attendees. The expert can also add credibility to the educational or promotional messages. Even Fidelity Investments, with a deep bench of financial experts, invites outside professionals to participate in their webinars. Make sure in advance that the…
21 Essential Steps to Create Engaging and Successful Webinars
Webinars are an effective yet underutilized marketing technique. Webinars can overcome geographic and time constraints, educate customers, generate qualified leads, and establish your organization as an authority in its industry. With many people working from home and in-person conferences cancelled…
6 Tips for Crafting Effective B2B Email Newsletters
Email is the preferred communication channel for the majority of people working in B2B. And based on the CTR of B2B emails is 52% higher than that of B2C emails. Open rate and click-through rate are the most popular ways…