The three elements above build off one another. Timing dictates how much ground one should attempt to cover in the time allotted. This then informs content prioritization, with questions such as “What information is most important for the audience to…
How to Create Dynamic B2B Presentations for a Virtual World
In we explored the pivot from offline to online in depth as individuals increasingly turn to video communications services likeo support previously in-person interactions. Online conferencing, collaborating, chatting, and even watching movies virtually with friends has become ubiquitous. And while…
How to Find an Email Address in 2020
If you want to know how to find an email address, it’s most likely for 1 of 2 reasons: You have a specific decision maker or thought leader in mind, or You have a target audience and you’d like to…
Keep the Following in Mind When Making Your Website
Simple is better: you may be tempted to add a variety of colors and features on your website, but don’t! A simple and clean website design is easy to comprehend, accessible and prompts sales. Quality of content: when you design…
B2B Marketing During a Pandemic – Tips Tactics and Examples
The virus that must-not-be-named has officially become a full-blown nightmare. As the virus continues to spread, businesses continue to suffer. Business-to-Business or B2B companies are no exception; sales have slowed down as work remains closed. However, there is still some…
How Can I Access the Right Distribution Channels
Price What is the value of my product/service? How does your price compare to your competitors? Promotion How do you reach your target market? What marketing platform do you use? Do events, holidays, or seasons affect your message and your…
It is easier for them to stick to the same supplier unless there’
Difference between their current supplier and the competitor. Another finding from the said study revealed that even if there is a huge decrease in the product price, B2B companies will not increase their purchases during a recession but will stick…
What They Want First, a little optimism. In the same McKinsey report
We found that 45% of global business buyers expect the economy to rebound within 3-4 months of the end of April. This is undoubtedly good news. But if you don’t make strategic adjustments to your marketing and communications, you may…
It May Come as a Surprise, but Not All Institutions Use the Same Terms
Possibly utilizing AI technologies such as Conversica to optimize lead qualification through automated two-way conversations. In other words, 2 an indefinite A core engagement plan that runs, which delivers a regular stream of informative content to all prospects in a…
When reviewing whether an agency is a good fit for your company
Share with them what is particularly important to you and your internal stakeholders, and make sure the agency meets your definition of success. For example, if lead generation is the main goal of your B2B marketing strategy, but the agency…
You can segment your audience in a number of ways You can segment by geography
Industry, location in the customer journey, and more. No matter which segmentation method you use, just make sure you use one that brings highly relevant messages to your recipients. Content: Use content that does two things; first, the message must…
Understanding B2B Buyers in Today’s New Normal What Companies Can Do
The COVID-19 pandemic has greatly affected the whole world many ways, medically and financially. In fact, the worldwide lockdown and quarantines have significantly affected every fiber of our society, especially our economy. Economic experts and observers are forecasting that if…