On the web, the challenge is even greater, there are no longer any physical barriers, products can be bought anytime and anywhere. The position of the products has a thousand variations, the comparison of prices as well … in short, many…
Who are the Makers and why they will change the world
The thirtieth birthday of the internet was celebrated a few days ago , the use of which is now widespread throughout the world, and which has represented a real revolution in many areas. The infinite digital archive, e-mail, e-commerce and social networks have…
Why is digital transformation important and what consequences
In this “digital Darwinism” technology, companies and business models change rapidly. The customer experience is at the center of attention . Businesses are starting to understand that with this evolution, they need to stay close to customer touchpoints. The digital transformation is therefore integrated…
Digital Transformation Digital Training for Italian Companies
Made in Italy is still not very present on the web and little known abroad although. Italy boasts excellence in the food and fashion sectors. Marketing Freaks therefore aims to motivate and inform companies with a small guide for digital…
Customer Journey Definition Online Touch Point
Awareness : concerns the customer’s awareness of being able to satisfy his need with a specific product; Familiarity : consists in the ability of a product to be recognized among a range of possibilities on the market; Consideration : it…
Where do I go Marketing analysis of the film by Checco Zalone
Market analysis: no competitors and favorable moment The film Quo Vado comes out at a particular moment: in the meantime, during the Christmas period it is almost customary to go to the cinema , and there was also the flop…
What is the Marketing Plan Definition Phases and Example
Discover the definition of the marketing plan, the strategy to be implemented to . Create it, the structure to give it, the practical examples, the templates to use, the numerous analyzes to be done and the tools to carry them…
Instant Marketing Seizing the moment makes the difference
Instant Marketing is increasingly spreading among web marketers, above all thanks to the enormous diffusion of social media , which convey the advertising messages of various companies with a speed not even comparable to traditional media (TV, radio, newspapers). what is instant marketing?…
Craftsmanship 2.0 – who are the Crafters and what do you need them for
Creating something with your own hands is a very . Demanding activity that involves many aspects of individual psychology and allows people to express . Themselves with their creativity. From here arise the various motivations that push people to .…
Strategic and operational marketing: definitions, examples
Marketing consists in the profitable satisfaction of needs. The purpose of Marketing is to know and understand the customer to the point that the product or service is so suitable for his needs that it sells itself. But this definition says everything…
Micromoments What they are and How to use them in Marketing
Let’s start from the context, today and in general in recent years . There have been quite a few innovations in the technological field , let’s talk about what is happening today and suppose it will happen tomorrow: Satellites launched to increase…
Creating an innovative business: how to target a niche
One of the most discussed and controversial topics on the web is precisely . That of finding a business that can be profitable and innovative at the same time. Innovation is sought as a strength capable of making us compete…