Understanding consumers has always been fundamental in marketing, but study approaches have changed and evolved continuously . Let’s think how from 4P we passed to 6C . One of the postulates of this change is given by the passage of a logic based on the product…
Experiential marketing how luxury brands build the shopping experience
Many consumers today turn out to be attentive individuals, better informed thanks to the internet, with a greater critical capacity, and have greater expectations of businesses, showing a desire for active participation in consumption. The experiential approach is becoming increasingly important…
To Create This Type of Strategy, the Current Price Method is Used :
In other words, These strategies are influenced by the competitive situation and the perceived value of the product (ie the degree of differentiation). Since competition is determined by the market structure, we report the decisive degree of freedom for each structure:…
Pricing Strategies in Marketing: find out how to ensure ROI
Before explaining pricing strategies, let’s introduce the concept of price perception . In general, the price is the monetary expression of the value that is associated with a good/service. For the client, it measures the intensity of the need. For the seller, it measures the…
What is the Sharing Economy and how does it work Blabla Car and Couchsurfing compared
Have you ever had to face a relatively long journey for an evening or for work etc. and perhaps not being able to buy a train ticket that doesn’t cost as much as the concert you are going to hear? Perhaps…
Come Studiare il Target 3 Regole Fondamentali
First of all comes the definition and knowledge of one’s target audience , i.e. the set of current and/or potential consumers to whom we want to address. The first steps to take in a marketing strategy are the analysis of…
What are the essential information to induce a purchase
We know that at least 60% of purchases are conveyed by the search . For information via the Web which is then exhausted both online and offline. This means in fact it is necessary to create comprehensive contents , which provide all the…
We Note That Entering Into a Loan Agreement
But like everything, it has two sides. In today’s article, we will consider the pros and cons of taking out a car loan. Based on the information received, you will be able to soberly assess the various aspects of the situation and…
When Will You Introduce the Process of Learning
Auto Loan Processing Times The good thing is that the process of signing the loan agreement and transferring the funds does not require much effort on your part. The bank will do everything for you. You just need to prepare some documents…
How to Teach Children to Save?
Money when you were young, and make systematic saving a daily habit? Find out what are the best ways and tools to grow your money and use virtual currency. Parents often wonder how to teach their children about saving in…
Which Gives Some Hope for Positive Results
In the stock market, you can buy not only stocks but also bonds, mutual funds, structured products. To make a decision to buy a certain instrument, it is better to use the broker’s idea if one does not understand the market. There,…
Investing is Investing Funds for a Certain
Investment Philosophy period of time in order to obtain monetary returns in the future. This can be explained with the example of a fixed deposit in a bank. A person deposits a certain amount of interest on his account. After the…