Whether you just launched a new B2B website design or are interested in evaluating how your website is performing, website performance tracking is essential. Website Analytics Tools both paid and unpaid. Even if you have a paid analytics tool you…
Ask Participants to Turn Off Their Electronic Devices.
Request attention. Don’t be shy about giving a friendly reminder to the audience to remove all distractions. Offer engaging content. The best strategy is to produce unique, engaging and highly visual content. While discounts and other benefits for the people…
Inviting an Influential Individual as a Co-host Can Attract More
Consider a guest speaker.attendees. The expert can also add credibility to the educational or promotional messages. Even Fidelity Investments, with a deep bench of financial experts, invites outside professionals to participate in their webinars. Make sure in advance that the…
21 Essential Steps to Create Engaging and Successful Webinars
Webinars are an effective yet underutilized marketing technique. Webinars can overcome geographic and time constraints, educate customers, generate qualified leads, and establish your organization as an authority in its industry. With many people working from home and in-person conferences cancelled…
6 Tips for Crafting Effective B2B Email Newsletters
Email is the preferred communication channel for the majority of people working in B2B. And based on the CTR of B2B emails is 52% higher than that of B2C emails. Open rate and click-through rate are the most popular ways…
Developing a Clear Understanding of the Needs of All Customer Segments
The three elements above build off one another. Timing dictates how much ground one should attempt to cover in the time allotted. This then informs content prioritization, with questions such as “What information is most important for the audience to…
How to Create Dynamic B2B Presentations for a Virtual World
In we explored the pivot from offline to online in depth as individuals increasingly turn to video communications services likeo support previously in-person interactions. Online conferencing, collaborating, chatting, and even watching movies virtually with friends has become ubiquitous. And while…
How to Find an Email Address in 2020
If you want to know how to find an email address, it’s most likely for 1 of 2 reasons: You have a specific decision maker or thought leader in mind, or You have a target audience and you’d like to…
Keep the Following in Mind When Making Your Website
Simple is better: you may be tempted to add a variety of colors and features on your website, but don’t! A simple and clean website design is easy to comprehend, accessible and prompts sales. Quality of content: when you design…
B2B Marketing During a Pandemic – Tips Tactics and Examples
The virus that must-not-be-named has officially become a full-blown nightmare. As the virus continues to spread, businesses continue to suffer. Business-to-Business or B2B companies are no exception; sales have slowed down as work remains closed. However, there is still some…
How Can I Access the Right Distribution Channels
Price What is the value of my product/service? How does your price compare to your competitors? Promotion How do you reach your target market? What marketing platform do you use? Do events, holidays, or seasons affect your message and your…
It is easier for them to stick to the same supplier unless there’
Difference between their current supplier and the competitor. Another finding from the said study revealed that even if there is a huge decrease in the product price, B2B companies will not increase their purchases during a recession but will stick…