With 2020 underway, it’s time to meet head-on some of the B2B marketing expectations that are anticipated to take shape in the new year. One such prediction forecasts that 72% of B2B customers expect companies in 2020 to accurately anticipate their…
Once You’ve Established Through Research Who Your Audience
Is, think critically about how you want to communicate your personalized experience. Some of the more common personalization methods include: Segmenting emails based on pre-defined buyer personas Creating more targeted landing pages and content Providing customers with a dedicated (and…
5 Traits Strong B2B Marketing Writers Have in Common
Do you wonder what it takes to be a successful B2B marketing writer or even what to look for in a writer that you’d like to work with? In the last 10 years of my 20+ years in marketing and…
As a Content Marketing Director and longtime freelance writer
Know Digital Recently, my cohort Robin drafted an insightful article on copywriting for B2B websites and digital mediums. As she states in the article, digital content is consumed differently than print content. Think about it. You may pick up a print…
You Might Be Asking “why Can’t I Just Produce These Videos in-house
” You could. But that takes a lot of time staring at tools like Adobe Premiere when you could be spending that time building your business instead. Influencers will be able to help you deliver quality, authentic content that doesn’t…
Use keywords on YouTube to discover creators that build the type
Good creative briefs equip influencers with everything they need to deliver based on your goals. The best briefs, however, provide a framework an influencer can use to hit outcomes while at the same time delighting audiences. Discovering Influencers Leverage…
How B2B Brands Can Nail Influencer Marketing
Why Influencer Marketing is important for B2B Marketing Whether it’s Google PPC or Facebook, paid search has become an essential practice in B2B Marketing. On top of that, the B2B space is more saturated than ever. Think about it, how…
We advise against purchasing lists for monthly newsletters
In a purchased list aren’t prepared for your newsletter and likely will unsubscribe immediately or report your emails as spam (which can affect your credibility with email servers). Pay to Promote on Social Media Another avenue for promoting your thought…
Tips to Promote Thought Leadership Content On & Off a B2B Website
As an expert in your industry or market, you have a wealth of information to share with clients, prospects, peers, vendors, and partners. If you are a proponent of content marketing, you’ve likely drafted articles Ecuador Email List and posted…
B2B Digital Marketing Trends in 2020
The consumer market owes its continuous evolution to the adoption of new technologies, trends, and innovations, and the B2B market will also evolve. Both the B2B and the consumer market are going digital, and 61% of the B2B market has…
B2B Social Media Marketing: Because Purchasers Are People, Too
Do you suffer from marketing envy? It’s that longing B2B marketers feel when looking at your B2C counterparts and wishing you had it so easy. All they have to do is post something funny on social media…All of life is…
Right Okay Let’s Say I Was Using a Service Provided by Someone
Else who uses Engagio, and I tell that company, “Hey, I want all of my data deleted. It’s my right under CCPA, don’t want it there,” that company would go through all of their systems, their CRM, anything else they…