Know Digital Recently, my cohort Robin drafted an insightful article on copywriting for B2B websites and digital mediums. As she states in the article, digital content is consumed differently than print content. Think about it. You may pick up a print…
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You Might Be Asking “why Can’t I Just Produce These Videos in-house
” You could. But that takes a lot of time staring at tools like Adobe Premiere when you could be spending that time building your business instead. Influencers will be able to help you deliver quality, authentic content that doesn’t…
Use keywords on YouTube to discover creators that build the type
Good creative briefs equip influencers with everything they need to deliver based on your goals. The best briefs, however, provide a framework an influencer can use to hit outcomes while at the same time delighting audiences. Discovering Influencers Leverage…
How B2B Brands Can Nail Influencer Marketing
Why Influencer Marketing is important for B2B Marketing Whether it’s Google PPC or Facebook, paid search has become an essential practice in B2B Marketing. On top of that, the B2B space is more saturated than ever. Think about it, how…
We advise against purchasing lists for monthly newsletters
In a purchased list aren’t prepared for your newsletter and likely will unsubscribe immediately or report your emails as spam (which can affect your credibility with email servers). Pay to Promote on Social Media Another avenue for promoting your thought…
Tips to Promote Thought Leadership Content On & Off a B2B Website
As an expert in your industry or market, you have a wealth of information to share with clients, prospects, peers, vendors, and partners. If you are a proponent of content marketing, you’ve likely drafted articles Ecuador Email List and posted…
B2B Digital Marketing Trends in 2020
The consumer market owes its continuous evolution to the adoption of new technologies, trends, and innovations, and the B2B market will also evolve. Both the B2B and the consumer market are going digital, and 61% of the B2B market has…
B2B Social Media Marketing: Because Purchasers Are People, Too
Do you suffer from marketing envy? It’s that longing B2B marketers feel when looking at your B2C counterparts and wishing you had it so easy. All they have to do is post something funny on social media…All of life is…
Right Okay Let’s Say I Was Using a Service Provided by Someone
Else who uses Engagio, and I tell that company, “Hey, I want all of my data deleted. It’s my right under CCPA, don’t want it there,” that company would go through all of their systems, their CRM, anything else they…
And so the way in which Engagio relates to the CCPA
Is that we are taking data that our customers have collected from their prospects or business partners, and we’re taking it into our systems, organizing it, making it available back to our customers, to help them really understand how their…
What is the California Consumer Privacy Act (CCPA) and How Does it Affect B2B Marketers
The golden age for companies to collect consumer data for the purpose of marketing to those consumers is over. Only just a few short years ago, it was the wild west, where many companies cashed in at the expense of…
The Buyer is the One Who Will Take Economic Factors and Budgeting
Into consideration most heavily. While users and influencers may love your product, the buyer can easily veto it if it doesn’t fall within the organization’s budget or the overall value isn’t translated well. Prior to lead targeting, be sure to…